For Matomo Analytics

A/B Testing

Grow your business by comparing different versions of your website or app to detect the most successful version that increases your sales, revenue, conversions, pageviews, and more.

Start improving your conversions and sales in your existing website or app by creating different versions to find out which variation maximizes your success. A/B Testing takes the guess work out of your decision making.

Why should I A/B Test?

Increase your revenue anywhere, with very little cost.

Increase revenue

Ever wondered if a different image would maximize your sales and conversions? Test any part of your website, or design completely different layouts to compare different variations.

Cost effective

The Return On Investment (ROI) you can achieve with A/B tests is huge. Even small tests can increase your sales and conversions massively. Get the most out of your traffic with minimal cost.

Measure success

For each A/B test you define what outcome is important to you. Do you want to increase your sales? A conversion goal? Your revenue? The number of pageviews? The time spent on your website? Or lower your bounces? You decide!

Test anywhere

Lets you run experiments on websites, intranet, apps, servers and in campaigns to maximize your success across your entire stack. Can be used with any A/B Testing framework.

Test anything

Test headlines, images, forms, call to actions, content, testimonials, links, buttons, campaigns, different layouts, different designs, different fonts and more.


Rely on facts when you change your website or app. Tests will prove if one version is better than another, by how much and whether the change is statistically significant.

A picture paints a thousand words

Success metric report

Success Metrics

Get detailed insights into your success metric and see when there is a winner or loser.

Metrics Overview

Metric Overview

Get an overview of all your variations with all metrics in one report.

Evolution graphs


See how your metrics evolve for each of your variation.

Manage Experiments

Manage your experiments

Organize your experiments easily and quickly.

Configure experiments

Configure experiment

Adjust your experiments to your needs with lots of options.

Create unlimited variations

Definition of variations

Create as many experiment variations as you wish.

Select your success metrics

Success metrics

What is important to you? Define what success means for you for each of your experiments.

Allocate traffic

Traffic allocation

Decide how many of your users should take part in an experiment and allocate traffic to each variation.

What's so awesome about it?

Developed by the makers of Matomo (formerly Piwik), A/B Testing integrates nicely with the leading open source analytics platform Matomo.

01. Easy to use

The UI helps you through all stages from creating an experiment to interpreting the results so that even beginners can start experimenting.

02. 100% data ownership

When you self host Matomo (formerly Piwik) on premise, you own 100% of the tracked data. No data is shared with any other party and you can export all data and reports via an HTTP API.

03. Documented

We care about documentation. If you want to know more about A/B Testing have a look at our User Guides, FAQ, and developer documentation.

04. Quality & Tested

Built and maintained by InnoCraft, a company created by the makers of Matomo. Having years of experience, we pride ourselves on quality, reviews and automated testing to ensure the best user experience.

05. Segmentation

Segments let you divide your market into subsets to get ultimate insights into your reports. You can segment A/B test reports by Matomo segments and apply new A/B test segments to your existing Matomo reports.

06. No Limitations

Create as many experiments with as many variations as you wish. Assign unlimited goals to your experiments and get reports with no sampling.

Built on top of Matomo Analytics

A/B Testing and experiments for the leading open source analytics platform

Powerful features

Created more than 9 years ago now, Matomo is currently used on over a million websites and is available in more than 50 languages. It comes with many features such as advanced segmentation, log analytics, user reports, real time reports, e-commerce, dashboards, and event & goal tracking.

Open Source

Matomo (formerly Piwik) is free, easy to use, customizable, extensible and secure. Matomo was built by dozens of people to accomplish this goal. Try it yourself. The Matomo eco system includes many integrations, tracking SDKs and more. The source code is available on GitHub.

User Privacy Protection

Matomo is fully privacy compliant and ideal for businesses of all sizes as well as governments, of which many choose to use Matomo. With Matomo you remain in control of your data, while still getting deep insights into your websites and apps.

From just €229, or free with Matomo Cloud

There are three pricing plans to fit a project of any size. 30 Day 100% Money Back Guarantee.

1-4 Users

229 /year.

For small companies when your Matomo has not more than four users. Usable with unlimited websites and apps. Free updates while the subscription is active.

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5-15 Users

449 /year.

For medium to large companies when your Matomo has between five to fifteen users. Usable with unlimited websites and apps. Free updates while the subscription is active.

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Unlimited users

679 /year.

For enterprises when your Matomo has more than fifteen users. Usable with unlimited users, websites and apps. Free updates while the subscription is active.

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Preinstalled on Matomo Cloud

$ 0

Takes away the hassle of installing and maintaining Matomo. Our Cloud-hosted Matomo service includes many premium features, including Media Analytics.

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